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Privacy Policy

Last updated: April 2026

1. Who we are

Sitfox is an AI and automation agency that designs and builds custom AI systems for businesses worldwide. We are the data controller in respect of any personal data collected through this website.

For any privacy-related questions, contact us at hello@sitfox.com.

2. What personal data we collect

We collect only the personal data you voluntarily provide to us. This may include your name, email address, business name, and any message or information you choose to share when contacting us or making a booking.

We do not collect sensitive personal data, payment or financial information, or data relating to special categories as defined under applicable privacy law.

3. Why we collect it and our lawful basis

We process your personal data for the following purposes:

Responding to enquiries — when you contact us, we use your details to reply. Our lawful basis is legitimate interests: responding to someone who has contacted us is a necessary and proportionate use of their information.

Managing bookings — when you schedule a call with us, we use your name and email to confirm and manage the appointment. Our lawful basis is performance of a pre-contractual arrangement at your request.

We do not use your personal data for automated decision-making, profiling, or unsolicited marketing.

4. Analytics and tracking

This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects information about how visitors use this site, such as pages visited, time spent, and general location (at country or city level). This data is aggregated and used solely to help us understand and improve our website.

Google Analytics uses cookies to collect this information. The data collected is processed by Google in accordance with their privacy policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

No other advertising, behavioural tracking, or third-party analytics tools are used on this website.

5. How long we keep your data

We retain personal data only for as long as is necessary to fulfil the purpose for which it was collected. Once an enquiry or engagement is complete and there is no ongoing legitimate reason to hold the data, we delete it. We do not store personal data indefinitely.

6. Who we share your data with

We do not sell, rent, or share your personal data with third parties for marketing or commercial purposes.

Your data may be processed by trusted third-party service providers we use to operate this website and deliver our services. These providers act only on our instructions and are not permitted to use your data for any purpose beyond what we direct. Where any such provider is located outside India or the European Economic Area, we take appropriate steps to ensure equivalent protection is in place.

7. Your rights

Depending on where you are located, you may have the right to access, correct, or request deletion of personal data we hold about you, and to withdraw consent where consent was the basis for processing.

To exercise any of these rights, email us at hello@sitfox.com. We will respond within 30 days.

8. Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or misuse. While no system can guarantee absolute security, we are committed to handling your data with care.

9. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or applicable law. The "last updated" date at the top of this page will always reflect the most recent version. Continued use of this website after any update constitutes acceptance of the revised policy.

10. Contact

For any privacy-related questions or requests, please contact us at hello@sitfox.com.